Also in the field of fashion, new season is synonymous with new trends. What are the ones for the fall-winter 2019-2020 collection on the subject of fur?

Fur is the quintessential women's winter coat, as well as one of the most historic items of clothing, if we think that even our most ancient ancestors, the cavemen, wrapped their bodies in animal skins to keep warm and fight the cold.

If in the past fur was more appreciated and used by mature women, as a status symbol and emblem of luxury and prestige demonstrating a high social position, today that traditional garment no longer exists, and in its new unstructured and colorful version, fur has conquered a decidedly younger audience.

Today, alongside the classic models, we find modern, colorful, sparkling and rich in casual details, with a wrap-around and feminine design, as can be seen in the new winter collections.

Fur is increasingly easywear, unconventional and multifunctional, suitable for today's needs, related to a life always on the move.

The real must-have for next winter will be the brightly colored furs in bomber version, fluffy and decorated with hoods, pockets and internal and external textures, giving the garment a young and casual style, while still remaining elegant.

But among the 2019 fur trends there is also no shortage of belted coats, which are soft and ideal for wearing when the temperatures are very cold.

In the hectic pace of today's times, especially in big cities, the perfect length of coats and furs is medium-short, ending below the waist or just above the knee. This "jacket-like" fur pattern is ideal for day-to-day outings, as it allows you to move freely but, at the same time, provides the warmth you seek.

While the lengths of the past remain rare exceptions for special occasions, as they have become impractical due to asphalt dirt, mud and melted snow on the streets, which can ruin the fabric.

Getting more into colors, the watchword for next year's fur fashion will be monochrome. A monochromatic total look in strong or muted shades, depending on one's personality.

The most in classic colors for the new 2019-2020 season are natural shades, from black to gray, dark brown to beige, and spotted. On the other hand, as for the hues dedicated to the younger generation, blue, red, gray tending to green are trending.

In addition, one of the great absentees in the fur industry for the past few years has been the collar, although many such designs require the use of other accessories such as scarves and neck warmers and are not suitable for intense cold.

Always in vogue are long scarves and stoles made from fur cuts of different colors.

As far as fabric is concerned, in the foreground we find mink, chosen by the most passionate who love to wear sophisticated furs of a certain prestige.

In addition to coats, mink is also proposed in the short and jaunty cuts we mentioned above, declined in a wide range of colors, to give way even the very young to wear this garment with ease making it less demanding.

You can find all these trendy models on the Serra Fur Shop website, where you can make direct purchases by selecting your size and setting your preferences.

Serra Fur Shop offers 100% Made in Italy handcrafted coats, and guarantees secure PayPal payments and shipping in 3-5 business days.

On the site you can find the latest collections of furs and trendy accessories, such as key chains, scarves, collars, capes, bags and footwear, as well as an Outlet section of the latest sizes with items in prompt delivery.

Pellicceria Serra is certified by AIP - Associazione Italiana Pellicceria (Italian Fur Association), which represents at the national level the interests of its various categories, namely breeders, tanners, leather importers and wholesalers, artisans, stylists, workers, representatives and companies specializing in fur.